As we discussed in Avoiding Pitfalls, leaflet design is crucial. It’s great to be creative, but it’s important to remember the purpose of your leaflet. It has to hold its own (or better!) against a wide range of other leaflets in the same display unit. Your key message must be visible and your leaflet must say ‘pick me!’

NPD is happy to advise you on leaflet design but we can offer you more! We have a close association with O’Connor Design & Advertising who have a comprehensive understanding of the leaflet distribution business.

They will be able to design a leaflet that will not only be attractive, but will also be practical. O'Connor will also be happy to organise the printing of your leaflets should you require.